The Tonight Show Starring Jimmy Fallon

I developed a pack of six stickers as a part of The Tonight Show’s merchandise campaign. By working directly with the NBC Universal team, I was able to create a series of designs that feel true to the franchise that follow their style guidelines and viewer demographics.

Given that this was a relatively open-ended project, with the only creative direction being a “Spring/Summer theme,” I was able to take initiative and ownership of the concept iteration and execution process. By the end of my project, my designs were presented to Jimmy Fallon who proclaimed my stickers as “his favorite!”