TODAY Read With Jenna

— Bookmark Concepts —

— Apparel Concepts —

— Designing in Illustrator —

<< Go Back

Role	Graphic Designer
Services	Branded Merchandise
Software	Adobe Illustrator, Adobe Photoshop

I designed bookmarks and apparel for TODAY Show’s book club, Read With Jenna. Working only with the logo and general color palette, under a tight deadline, I managed to produce a variety of fun designs. They ranged in visual complexity, with some being very simple and others being more detailed and complex.

The client was unsure about the aesthetic they were aiming for, so I deliberately incorporated different typeface styles in each design. This provided the client with a wide range of options to choose from, ensuring they had ample choices to find a style that aligned with their preferences.