Raw Pawtential

I built a comprehensive brand identity for dog training business, Raw Pawtential, entirely from the ground up, as the business was still in its very early stages. From logo, to web design, to promotional materials, I got to work closely with my client to develop their brand image. 

For the logo, I wanted to ensure that I communicate their mission statement in a way that was appealing to the eye. Guided through client feedback, the logo underwent numerous revisions before reaching a beautiful design that carries a significant meaning. The nose of the dog in the logo symbolizes a sprouting seedling, signifying that dogs have the “pawtential” (potential) to grow through training.

Once the logo was developed, I built Raw Pawtential’s website with Wix. Using a website builder allowed my client to independently manage the site with ease once it was up and running. Beyond the logo and website, I created business cards, postcards, stickers, and other design concepts to enhance their branding strategy. Leveraging my expertise in print, I was also able to oversee the production of the promotional material to see it go from digital to physical form.