Petco Love: Pound Puppies

I designed meaningful promotional products for Petco Love: Pound Puppies, the philanthropic arm of Petco, that would be given out as “donation premiums" to generous donors, many of whom are likely pet lovers. One of the challenges I faced was instilling uniqueness into the products so they remained non-competitive with Petco's existing products.

I was given a plethora of art to work with, so it was only a matter of strategically selecting assets that could successfully transform into memorable gifts for donors. The presented products ranged from practical tote bags to more premium, collectible pins. Each item was carefully curated to serve as a distinct token of appreciation that celebrates the donors’ charity and recognizes their love for animals.