NBC Bring Your Kids To Work Day

This project taught me the importance of clarifying expectations before beginning my work. NBC requested “fun sticker options for the kids” with “cute sketch graphics” for their upcoming Bring Your Kid to Work Day. The age demographic of the “kids” was not specified so I ended up designing the sticker sheet aimed at younger children. Upon receiving feedback, the client clarified that the target audience would be teenagers, so I revamped my initial design to incorporate a more mature aesthetic. The client was really pleased with the changes and gave the green light for the updated design.

Overall, I had a lot of fun with this project. I got to create some fun graphics that I would have personally loved to receive when I was younger, all while adhering to NBC's brand guidelines and color palette.