Insomnia Cookies

Over the holiday season, our team took the opportunity to propose a unique idea to Insomnia Cookies – pairing promotional products with their gift cards. We started with collectible ornaments where the corresponding box mirrored the iconic design of Insomnia's cookie boxes. Upon further research, we realized that the likely recipients of these products were college students, so we pivoted. 

We introduced the idea of a keychain as an additional pitch idea which also cleverly mirrored Insomnia’s cookie boxes. The keychain had greater versatility by serving as both a picture frame, similar to a locket, and a cute accessory for people to display on their backpacks. This campaign demonstrated my ability to ideate creative solutions with a cohesive brand experience while recognizing the importance of targeting the appropriate audience.