Dawn Dish Soap: Packaging Redesign

As the Team Leader for this Applied Quality Project (AQP), I led a team in learning the importance of quality management in product design, with a specific focus on the packaging of Dawn dish soap. Our primary goal was to improve the dish soap bottle packaging to maximize product usage. To achieve this, we conducted comprehensive market research, researching details such as the amount of leftover soap typically discarded by consumers (7-13mL). We used DMAIC/A3 methodology, Lean/Six Sigma Tools, and Improvement Metrics to devise a packaging solution — a clever upside-down bottle similar to condiment bottles.

Our innovative packaging design proved impactful when, a year later, Dawn introduced a new packaging design remarkably similar to our design concept. The similarities are shocking! More about their new packaging can be read here.